BENEFITS & IMPORTANCE OF TRADEMARK REGISTRATION FOR ENTRPRENEURS
In the era of competitive global marketing, Trademark registration is considered as the most important piece of the company’s intellectual property. Trademark is considered as a boon in the hands of the producers or the service providers. Trademark is the tool by which these producers or the service providers create their unique identity to show their presence in and outside India. It is at the same time becoming vulnerable to copy by their competitors. So it is vital for the proprietor of the business including both the producers and the service providers that they register their trademark, hence, to be...
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