From startup to success: US businesses succeeding in India’s dynamic market: Strategies for American Companies for swift India Business Entry | Ensuring success of American Companies in India

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Introduction to India Business Entry for US Businesses
The Indian Government has been promoting the idea for the formation/incorporation of more and more startups. For any US business, India is an ideal destination to expand their business not only in Asia but globally. Regulations such as Foreign Direct Investment (FDI), Overseas Direct Investment (ODI), and the establishment of GIFT SEZ are an encouraging sign for foreign individuals/businesses to expand or start their business in India. In this article, we will look at the different companies that have set up companies in India and have found immense success. Companies that have become a global giant.

Why India?
After India was on the brink of bankruptcy in the 1990s, there has been a lot of development and changes. The country has risen to become the 3rd largest economy in terms of GDP. India is known as one of the fastest developing nation. There are many countries in the world, countries with better foreign policies, better infrastructure, etc., and there are countries who are much advanced and developed than India. Now the question arises as to why India is the best choice for expansion of business. Let us look at some of the reasons as to why you should incorporate a company in India and how is India the best country to expand your business.
1. Raising funds and finding a great customer and client base will be easy in the Indian market. US entrepreneurs will not have to struggle or worry about finding a customer base or raising capital from the public.
2. The Indian Government has been encouraging young entrepreneurs to incorporate companies/startups and promoting the idea of inviting foreign entrepreneurs to start their businesses in India.
3. The government has introduced simplified procedures to set up businesses and incorporate companies, as well as simple tax and investment policies.
4. Incorporating a Public Limited Company in India can be a great way to grow your business in Asia. India can provide a gateway to your business and help you find clients and customers throughout Asia.
5. In India, you can hire the best workforce at a relatively cheaper price. You can find skilled professionals and experts for every sector and business.
6. The government from time to time introduces different schemes to encourage foreign investors to enter the Indian Market. There are various tax schemes and grants for foreign entrepreneurs who wish to incorporate a company in India.
7. Benefits such as special economic and industrial zones with excellent infrastructure can be the best option for any foreign entrepreneur entering the Indian market.
8. There are various sectors in the Indian Market, such as Technology, healthcare, agriculture, real estate, manufacturing, production, import and export, etc.; US entrepreneurs can establish themselves in any of these sectors and, with time, expand their operations into other sectors as well.

US Companies who found success in India: Real life examples of success in India by American Companies
Let us now look at some of real life stories of US entrepreneurs who expanded their business in India and are now global giants.

1. Coca Cola
The most famous company in the beverages industry. Coca cola incorporated the Coca Cola India Private Limited in the 1990s. The company became famous for its beverages, slowly it started making more beverages with different tastes that were preferred by local customers in India. Coca Cola launched Thums Up and other beverages that become famous and most liked beverage by majority of Indians. India became a great customer base for Coca Cola over the years.

2. Amazon
The most popular and one go-to options for shopping. Initially Amazon started with shopping, delivery, etc., but have now expanded their company into every other e-commerce business from OTT platform to Streaming live sports to online payment gateway.
Amazon entered India in around 2013, which is just about a decade ago and has become a global giant. There might not be a large percentage of population that does not know or does not uses Amazon or any of its services.

3. Google
A company that needs no introduction. An application that everyone uses and has become part of our every day life. Google launched various other services such as Google Maps which are used by many. Google came to India in the early 2000s and settled in very quickly. Google has launched different features such as language preferences and a special initiative named ‘Internet saathi’ to help provide literacy and awarness to the people of rural India. Google undoubtedly became a huge success in India and India became a great service base for Google.

4. Microsoft
Enterned India in 1990, Microsoft transformed India’s digital framework. India became a huge market for Microsoft. One of the major step taken by Microsoft was setting up different offices throughout the country and collaborating with other Indian company who are into digital service providing business. Microsoft a go to tool for data storage and other activities. Microsoft is used so much that it has become mandatory to have knowledge and be able to use it if you need a job which is related to computer.

Difficulties faced by businesses and their solutions: A new approach for American Companies
Entering a foreign market and establishing your business is not an easy task. One may face numerous issues and may face losses initially but the best way to overcome all of this would be to believe and have proper business plans. Compliance with the local laws is the major step. Later on knowing your customers, understanding the need of the public is important. The companies mentioned above are now global giants but there was a time when they faced challenges and received set backs. All of these companies collaborated with local companies, sought guidance from local business experts and legal advisors.

Conclusion:
It is clear that businesses face difficulties and set backs. The best way to overcome such hard times would be to have patience, understand the market, make sure your products and services are reaching the right audience.
It is important that US entrepreneurs entering into the Indian market focus on the business aspect and work hard to improve on it. At the same time the other aspect which is compliance and other obligations cannot be ignored. Therefore, it is important that you acquire the services of local legal expert or a law firm who can guide you through the compliance procedure and complete all the compliances on your behalf.

FAQs on ensuring successful business for American Companies in India:
1. Why India is the best choice for US businesses for expansion?
Ans: Diverse and huge market base, technological advancement, Excellent I.T. services, Best Infrastructure, World class level marketing, etc., are some of the benefits that makes India the best choice for US entrepreneurs to expand their business.

2. Best sectors to invest and start business in India?
Ans: Infrastructure, Software, Healthcare, agriculture, and telecom are some of the sectors to expand your business into. US entrepreneurs often show interest in technology and infrastructure sectors.

3. Importance of legal advisor in incorporating a company in India?
Ans: To understand and overcome the problems of multiple compliances, one must hire/employ a legal expert who is well versed in the laws governing the incorporation of companies, businesses, and related activities such as foreign transactions.
Authored by: Adv. Anant Sharma & Inayat Ahmed

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